We Design What Works
We help uncover what’s actually holding things back,
then design what needs to exist next.
Over the last 23 years, we’ve worked with businesses, brands, and cultural institutions to grow, evolve, and reach millions of people. Not just by polishing the surface, but by getting to the root of the problem. We’re less interested in presentations and more interested in outcomes. We don’t hand over the deck and disappear. We stick around until it works.
Brand Strategy, Identity Design, Communication Design & Experience Centres
Design is a strategic business capability that enables transformation, accelerates growth, and creates sustainable competitive advantages. For more than two decades, we have partnered with organisations to uncover strategic opportunities and solve complex business and brand challenges. Through meaningful customer experiences, distinctive brands, and high-impact immersive experience centres, we help businesses accelerate growth, reduce customer acquisition costs (CAC), strengthen market leadership, and create long-term value.
Raymond: Repositioned and redesigned Raymond’s ₹275 Cr Combo Pack business to support 82% business growth. Created a distinct and unified portfolio, packaging, and retail experience across 30 SKUs, expanding the brand beyond wedding gifting into everyday fashion and personal consumption.
Havells: Led a strategic brand transformation that repositioned Havells from a local industrial manufacturer to a globally relevant consumer brand through a unified identity and experience system. The rebranding went on to support 280% topline growth in less than a decade, while enabling a scalable global brand architecture. Unified brand architecture cut marketing spending 35%, raised awareness 40%, improved ROI from 2.8x to 4.2x.
Smirnoff Lime: Overcame severe media restrictions and poor retail differentiation by creating the category’s first multi-sensory retail launch innovation, integrating packaging, POS, and consumer experience. Delivered 10× sales in the first month and sustained 3× month-on-month sales growth for an entire year, establishing a new benchmark for retail innovation in the category.
HPCL: Reimagined and modernised one of India’s largest fuel retail networks by transforming 20,000+ outlets with a unified, scalable design language capable of serving 29 states and 7 Union Territories while addressing legacy infrastructure across 70% of locations. Delivered a standardised retail ecosystem that enhanced brand recognition, increased customer satisfaction, streamlined nationwide implementation, and positioned HPCL as a future-ready mobility brand.
Mitsubishi Electric Customer Experience Centre: Repositioned MEI from a product supplier to a consultative digital transformation partner by creating an immersive experience centre showcasing 12 industry-specific use cases powered by AI, Digital Twin, IoT, VR, and immersive technologies. Designed and built a future-ready immersive B2B experience centre that has accelerated deal velocity and shortened enterprise buying cycles.
Jaquar Experience Centre: Designed a B2B experience centre that positioned Jaquar from a function-led bathware brand to an experience-led global brand by transforming a complex portfolio of 5,000+ SKUs into an immersive, technology-enabled customer experience. This experience centre delivers up to 3× higher conversion rates and up to 40% shorter sales cycles.
Indegene: Unified Indegene’s fragmented global brand across a 6,423-employee, 20+ country organisation by developing a scalable brand architecture, strategic messaging, and cohesive customer experience. Positioned the business as a strategic digital transformation partner, strengthening market perception and enabling growth in a US$381 billion life sciences market where 65% of companies prioritise commercial innovation.
Fullflex: Designed Fulflex’s industrial product showcase into a strategic 6-zone experience centre that transformed a complex 4-category portfolio into a compelling customer journey.
Designed as a revenue-enablement platform to achieve 3× higher conversions, 40% faster sales cycles, and 70% of visitors progressing to the next sales stage.
We measure our success by what shows up in your results.
Museums, Experiential Spaces & Heritage Interpretation
We design and deliver museums that transform collections, heritage, science, culture, and ideas into engaging public experiences that educate, inspire, and create lasting impact. Combining research, storytelling, spatial design, immersive technologies, and visitor experience, we help institutions communicate complex narratives with clarity. For two decades, we have engaged diverse audiences and transformed how people think, feel, and connect. Our museums strengthen cultural identity, increase visitor engagement, and build meaningful connections between communities and their shared heritage. The result is enduring public value, stronger institutional relevance, and cultural, educational, and economic impact.
Abhay Prabhavana: Translated one of the world’s oldest philosophical traditions into a contemporary interpretive experience, transforming complex knowledge into an intuitive visitor journey rooted in inquiry, reflection, and dialogue. Established a landmark platform for cultural learning and exchange, demonstrating how research-led storytelling and experiential design can make intangible heritage relevant to contemporary audiences across generations.
Gandhi Vatika Museum: Designed the museum as a journey of discovery rather than a repository of history, translating Mahatma Gandhi’s philosophy into experiences that engage visitors intellectually, emotionally, and ethically. By integrating scholarship, storytelling, and experiential design, the project transforms a cultural institution into a platform for reflection, learning, and social responsibility.
Rashtrapati Bhavan Tribal Museum: Moved beyond ethnographic display to interpret India’s vast and rich tribal heritage as interconnected systems of landscape, community, and tradition, creating a visitor journey rooted in context rather than collections. By integrating ethnographic research, narrative design, and immersive environments, the museum transforms cultural knowledge into meaningful public engagement and dialogue, and enduring cultural understanding.
Martyrs Memorial, Goa: Reimagined the Goa Martyrs Memorial as a contemporary cultural institution, shifting its role from a commemorative monument to a platform for interpretation, dialogue, and shared memory. Created a landmark public destination where experience design, spatial storytelling, and civic placemaking preserve history while inspiring cultural pride across generations.
Automotive Technology Museum, ARAI: Designed a museum that goes beyond displaying automobiles to interpret the evolution of mobility as a story of human ingenuity, technological progress, and societal transformation. Conceived as a ₹180–195 Cr, 200,000 sq. ft. institution, the project combines research-led interpretation, experiential storytelling, and immersive environments to create a national platform for learning, innovation, and public engagement.
Aviation Museum, Belgavi: Designed a museum to showcase India’s aviation journey into a contemporary interpretive experience, weaving together history, technology, human achievement, and national aspiration through research-led storytelling and immersive spatial narratives. This museum is a destination for learning and inspiration, where integrated curation, experiential design, and interactive media transform technical knowledge into memorable public experiences that engage audiences across generations.
We measure our success by how many people leave changed.
Why Lokusdesign
We co-create with you – not for you. Your team owns the outcome.
We design for implementation, not just inspiration. Solutions that actually get executed.
We stay engaged until results are delivered. Skin in the game, not just a handoff.
The knowledge to know what is relevant. The discipline to deliver what works. Two practices. One standard: measurable transformation.
Turn Complexity into
Competitive Advantage.
Our Clients
